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Blue Yonder Category Management Architect - PMM Architect: PEN141

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PEN141 - Blue Yonder Category Management - PMM Architect - JDA Category Management - PMM Solution Architect

Blue Yonder Professonal Service Consultant - JDA Software Consultant 



Accomplished senior IT professional with expertise in building and optimizing multi-tier enterprise solutions. Excellent analytical and problem solving skills. Extensive experience in providing consulting services in projects that maximized return on investment for clients.

  • Extensive experience in JDA software solutions.
  • 20 years Oracle programming experience. Very proficient in Oracle PL/SQL, SQL*Plus, Functions, Stored Procedures, Packages, SQL Loader and Database Triggers.
  • Extensive experience in Oracle Database Tuning as well as Oracle SQL Optimization techniques.
  • Expert in monitoring SQL Execution plans using tracing to look for potential bottlenecks and fixing them.
  • Extensive experience integrating various applications across platforms.
  • Extensive experience transforming, integrating enterprise large-volume data and process automation.
  • Involved in the benchmarking, performance tuning, and modification of various applications.
  • Implemented performance best practices at client sites.
  • Worked with product development on new technologies and high-end performance requirements and techniques.
  • Provided analysis, recommendations, and code enhancements to the software development group leading to the optimization and improved design of applications.
  • Experience with Planogram Exchange Management / PEM. Imported 3rd party planograms into JDA.

Core Competencies

Ä JDA Portfolio Merchandizing Management System (PMM)

Ä JDA Intactix Category Management Suite -- Intactix Knowledge Base (IKB), Floor Planning, Space Planning, Space Automation, Category Advisor, Assortment Optimization, Web Publisher, Intactix Knowledge Server, Channel Clustering

Ä JDA Supply Chain Planning and Optimization (SCPO)

Ä JDA Enterprise Architecture

Ä Retail Solutions

Ä Interfaces among JDA PMM, Oracle Xstore/Xcenter/Relate/EDW, Vertex, Reflexis, JustEnough, and ShopperTrak solutions

Ä Oracle Database Programming

Ä Data Modeling

Ä    Solution Implementation & Customization

Ä    Database Application Performance Tuning

Ä Superb hands-on trouble shooting and problem-solving skills

Ä Benchmarking Methods

Technical skills


Oracle 7/8/8i/9i/10g/11g, Microsoft SQL Server 7.0/2000/2005/2008, INGRES, Microsoft ACCESS, Visual FoxPro


Oracle PL/SQL, Pro*C, Microsoft T-SQL, UNIFACE, Visual Basic, VBScript, C/C++/C#,UNIX shell scripting, PERL, Pascal, FORTRAN

CASE Tools:

Visio, Erwin


ETL Tools:

IBM Information Server (Asential DataStage), Microsoft Data Transformation

Services (DTS)

Web Technologies:

Java, J2EE, JSP, JavaScript, XML, HTML, Weblogic, .NET


Visual Basic, UNIFACE, Window Forms

Operating Systems:

Windows 95/98/NT/2000/XP/VISTA/Windows 7, All flavors of UNIX (AIX,

Solaris, HPUX), VAX/VMS, iOS, Android

Professional experience


Independent Consulting Roles                                                                               2016 - Present

Consulted on IT system issue resolutions.

  • For Peningo Systems, Inc. provided Blue Yonder Category Management Technical expertise, including CBK upgrades and implementation and Space Automation Professional / SA Pro Scripting. Also provide PMM / Portfolio Merchandise Management expertise .
  • Functional/Technical/System Architecture health checks of IT systems.
  • Recommended short term, mid-range, and long term solutions for existing issues and future business expansions.
  • Resolved issues identified in short term recommendations.                                                                                                   

2014 to 2016


  • Provided consulting services to a major US retailer in their project of solution modernization and implementation of new solutions. The project spans retail host system (JDA PMM), POS (Oracle Xstore and Xcenter), CRM (Oracle Relate), tax solution (Vertex), data warehouse (Oracle EDW), Workforce Management (Reflexis), customer tracking (ShopperTrak), and Replenishment (JustEnough).
  • Provided consulting services to solution design, specification, development supervision, and testing of interfaces between the above applications.
  • Actively involved in all phases of project cycle starting from gathering business requirements, creating functional and technical design and specifications, development, creating test plans, and rolling out solutions.
  • Designed and presented prototypes to the business users.
  • Supervised offshore developers in their development efforts.

JDA Software Group, Scottsdale, AZ.

2010 – 2014

Senior Technical Architect

  • Installed and configured the whole JDA Space and Category Management software suite.
  • Provided consulting services to clients such as Target, General Mills, SuperValu, Dick’s Sporting Goods, Kraft Foods, Petsmart, Speedway, Vitamin Shoppe.
  • Installed JDA Space and Category Management solutions in the JDA Cloud for clients.
  • Actively involved in all phases of project cycle starting from gathering business requirements, creating functional and technical design and specifications, creating test plans, and rolling out solutions.
  • Designed and presented prototypes to the business users.
  • Created innovative custom solutions to meet clients’ special requirements.
  • Worked on both user interfaces and backend database programming.
  • Played technical lead roles in working with teams of technical resources.
  • Provided project estimate, assigned workload, and reviewed code and documentation developed by team members.
  • Mentored and evaluated technical resources.


2009 – 2010.

Independent Consultant

  • Played a key role in developing and modifying Business Transformation applications that is part of the Logistics Future Store solution.
  • Involved in all business application aspects such as ordering, stocking, inventory, and accounting.
  • Gathered business requirements, created functional and technical specifications, created screen notes and report notes.
  • Designed and presented prototypes for the business users.
  • Developed database objects such as tables, stored procedures, functions, and triggers.
  • Developed user graphical interfaces.
  • Created test cases for the applications.
  • Documented and managed user change process.
  • Resolved issues in Quality Control and UAT process.
  • Supported application rollout and resolved issues in the process.

JDA Software Group, Scottsdale, AZ.

1996 – 2008.

Senior Technical Specialist (2001 - 2008)

  • Provided solutions to enterprise system performance problems by analysis, modification, and performance tuning of business applications for clients around the world.
  • Installed and configured JDA software.
  • Delivered high value-added services in performance tuning to worldwide customers including Estee Lauder, Meijer, HEB in the US, Costaroma in France, and World Duty Free in UK. Exceeded customers’ expectations and contributed significantly to company’s bottom line.
  • Reduced price subset process runtime from 8 hours to less than 1 minute for a UK client by providing innovative solutions to their custom promotion process.
  • Achieved 200% performance improvement for a US client by analyzing and rewriting transfer automatic allocation process based on warehouse priority from a single thread process to a multi- thread parallel processing procedure.
  • Modified existing procedures and created new procedures in Space and Category Management product suite for clients based on their special individual needs.
  • Installed and configured supply chain solutions such as demand planning in an environment that utilizes J2EE, WebLogic, and JSP.
  • Provided analysis and recommendations to client team.
  • Presented analysis, recommendations, and code enhancements to the JDA software development group.
  • Designed, created, and tuned production Oracle databases.
  • Developed test framework for exercising batch processes prior to go-live and tested the processes.
  • Identified future performance improvement opportunities.
  • Mentored and helped other professionals in the projects to achieve higher productivity of the team.

Technical Consultant in Asia/Pacific Region (1998 - 2000)

  • Implemented Open Database Merchandise System for customers in the Asia/Pacific region.
  • Successfully implemented and rolled out Open Database Merchandise System for clients including Shoemart in the Philippines, Strathfield Car Radio and Strangbags in Sydney, Australia, JUSCO in Japan, and DreamAsia in Hong Kong.
  • Worked closely with customers in determining their business requirements and worked out solutions that exceeded their expectations.
  • Resolved numerous technical issues in data conversion and integration in the implementation projects.

Application Developer (1996 - 1998)

  • Developed Open Database Merchandise System.
  • Key contributor to ODBMS modules of Transfer and Allocation, Inventory Management, Purchasing, Inventory Receiving, Invoice Matching and Reconciliation.
  • Created innovative user GUI forms using Uniface and C/C++, and Oracle database tables, procedures, packages and triggers.
  • Demonstrated strong analytical and problem solving skills in technical issue resolutions.

With Peningo Systems, you have another option for retaining the Blue Yonder / JDA Software Functional expertise that you need. We have supported and provided for years IT Consultants with Blue Yonder / JDA Software expertise to "end clients" at the Professional Services level. If you're considering contacting JDA directly to retain a BY / JDA Functional Consultant, please consider Peningo! Please email us at